G-Star Raw by Marc NewsonView text
Marc’s collaboration with Dutch clothing brand G-Star began when the company originally asked him to come up with a new trouser concept based on their iconic, bestselling ‘Elwood’ logger jean. Working with his friend and long-time collaborator Richard Allan, Marc chose as a starting point vintage Japanese workwear that has printed rubber reinforcements on stress points. This concept became the basis of the first range. The first collection also included puffer jackets made from Tyvek, a tear-resistant material commonly used for envelopes and disposable coveralls.
The collaboration with G-Star ran for over ten years and expanded into a full range of clothing, including fine leather items and technical fabric garments. It drew on Marc’s own personal taste in clothing, as well as his interest in industrial manufacturing techniques.
“Working with G-Star was probably one of the smoothest collaborations I’ve ever done. They are unbelievably good at what they do and super-efficient. Rather than a ‘fashion initiative,’ we created a kind of unique limited collection, not dissimilar in philosophy to the work I do in art galleries.”
SIFA Award 2005